Nirav Ukani

Co-founder and Chief Executive Officer

Nirav Ukani is the Co-Founder and Chief Executive Officer of Vasuki, where he leads the company’s vision of building a future in which independent creators can truly thrive. Since founding Vasuki in 2023, he has grown the platform to support more than 478 creators worldwide, while guiding a talented 45-member team driven by innovation and sustainable growth. Known for balancing big-picture strategy with hands-on leadership, Nirav ensures both his team and the creator community feel empowered and supported.

With deep expertise in Google Ads, media buying, and digital monetization, Nirav has a proven track record of turning ideas into profitable ventures. He has helped scale eCommerce brands, and design digital platforms that deliver lasting growth. His ability to merge creative vision with data-driven strategies has established him as a trusted name in the digital growth and AdTech space.

Beyond his professional work, Nirav is a serial entrepreneur who thrives on exploring bold ideas and transforming them into reality. When he’s not leading new initiatives, you’ll likely find him relaxing with video games.

Jay Karkar

Chief Technology Officer

Jay Karkar is the Chief Technology Officer at Vasuki, where he leads the company’s technology vision and ensures its platforms are designed to empower creators at scale. With a strong foundation in ad operations and digital marketing, Jay plays a pivotal role in building systems that drive performance, efficiency, and sustainable growth. His expertise lies in blending technical innovation with practical solutions that help creators and advertisers maximize their impact in today’s digital landscape.

Over the course of his career, Jay has developed deep knowledge in ad tech, programmatic advertising, and digital strategy. At Vasuki, he collaborates closely with both technical teams and media specialists to design products that optimize campaigns, streamline operations, and deliver measurable results. His unique ability to connect technology with marketing makes him a key force behind Vasuki’s success in helping creators monetize and scale their businesses.

Beyond his professional role, Jay is passionate about continuous learning and often reads blogs to explore fresh ideas and industry insights. A dedicated cricket enthusiast, he enjoys following the game and finds inspiration in the parallels between cricket strategy and effective teamwork in the workplace.

Sahil Kyada

Chief Finance & Administration Officer

Sahil leads Finance and Administration at Vasuki, ensuring the company’s operations run with efficiency and precision. He oversees financial planning, budgeting, and compliance while managing the administrative processes that keep the team organized and effective. His work provides the solid foundation Vasuki needs to grow sustainably and remain agile in the fast-paced digital industry.

Recognized for his analytical mindset and structured approach, Sahil simplifies complex financial data to provide leadership with clear insights that drive long-term growth. His expertise goes beyond numbers—he understands how financial discipline and operational efficiency fuel Vasuki’s broader mission of empowering creators. By aligning strategy with execution, he plays a critical role in strengthening the company’s success.

Outside of his professional role, Sahil is known for his approachable, reliable nature. He enjoys exploring new trends in finance and business management, often bringing fresh ideas that inspire both his team and the wider organization.

Smit Kyada

Chief Product Officer at Vasuki

Smit is the Chief Product Officer at Vasuki, where he drives the vision, strategy, and development of the company’s products. With a deep understanding of creator needs and market dynamics, he ensures Vasuki’s platforms are both innovative and practical—delivering real impact for the 5,400+ creators the company supports. His focus lies in transforming ideas into intuitive solutions that elevate user experience and fuel measurable growth.

With expertise in product development, digital strategy, and user-centric design, Smit bridges the gap between technology, business, and creativity. He collaborates closely with cross-functional teams to align product initiatives with Vasuki’s mission of empowering creators to scale their businesses. Known for his problem-solving mindset and forward-looking approach, he continues to push the boundaries of what digital products can achieve in the media and AdTech space.

Beyond his professional role, Smit is passionate about exploring emerging technologies and staying ahead of innovations shaping the digital ecosystem. Colleagues value his collaborative spirit and ability to turn complex ideas into clear, actionable solutions.

Mansi Ukani

Chief Business Officer

Mansi Ukani is the Chief Business Officer at Vasuki, where she leads business strategy and partnerships with a focus on sustainable, long-term growth. She plays a Significant role in shaping the company’s direction—ensuring Vasuki not only empowers creators but also builds strong, lasting relationships with stakeholders. Her leadership combines strategic vision with a people-first approach, making her integral to Vasuki’s mission of redefining the creator economy.

With expertise in business development, operations, and digital growth strategies, Mansi has a sharp ability to identify opportunities and translate them into impactful results. She works closely with cross-functional teams to align business goals with product innovation and marketing, ensuring Vasuki remains competitive and future-focused. By balancing analytical decision-making with creativity, she helps drive both innovation and stability across the organization.

Outside of her professional role, Mansi is recognized for her thoughtful perspective and collaborative spirit. She enjoys exploring new ideas, staying on top of industry trends, and drawing inspiration from everyday experiences.